Getting fans to engage and create content on social media can provide a major boost to your events reach. Not to mention it can create great sponsorship opportunities. Here are seven ways that you can incentivize social media engagement.
1. Create a live stream display for content created by attendees
Everyone wants to see their name in lights! Setup a display on a projector or video board for real time Tweets and Instagram posts.
2. Send social enabled brand ambassadors to your event
Nothing is quite as effective as a face-to-face interaction. Give brand ambassadors the ability to create social media content with a platform like Snapifeye. Fans will share branded content while you build your mailing list.
3. Run a contest
Is there a big-ticket item you plan to give away? Create a social media contest where attendees need to tweet you or your hashtag for a chance to win. Need to pick a winner? GiveAwayTool is simple and free.
4. Build a selfie station
Create a selfie station where attendees can take their own photo and share it with their friends. Not only is this a great interactive element it is hands off during the event giving your team time to deal with more important matters.
5. Event perks and upgrades for tweeting the events #hashtag
Do you have empty seats or free swag? Tell attendees they can upgrade their seats or win swag by tweeting your hashtag during the event.
6. Release insider information on social media only
Are there secret happenings or exclusive information about your event? Let people know that they’ll only learn about these secrets by following you on social media.
7. Collect social media handles at registration then connect with participants during the event
If you are looking for people that are likely to interact with you on social media look no further than the people coming in the door. Get attendees social media handles at registration and send them a quick thank you note.